Innovate Raleigh Summit is an annual conference that brings together business leaders, elected officials, and engaged citizens to meet and collaborate on ways to create a better entrepreneurial ecosystem. I was asked to design the conference identity and collateral for the 2018 Summit to motivate and inspire attendees to participate in the summit and its breakout sessions.
This year's summit theme was the sum is greater than its part. I used a kit-of-parts approach when creating the identity system. The iconography and illustrative elements are based on the original geometry of the 'IR' icon.
Role: Art Director & Designer
Agency: Sababa Design
Photography: Aaron Thadeus, HQ Raleigh, David Williams, Raleigh Chamber of Commerce
AV Equipment: Crowd Host Productions
Agency: Sababa Design
Photography: Aaron Thadeus, HQ Raleigh, David Williams, Raleigh Chamber of Commerce
AV Equipment: Crowd Host Productions