Tortuga Marketing is a digital marketing company based in Raleigh, NC, creating delightful content on Youtube and Instagram. They hired me to help with scaling their business to improve their brand position as short-form video specialists
I created a new visual identity adding a cute side to their purple turtle. I designed a new proposal system that positions Tortuga as the feel good marketing company that provides digital delight through content strategy and video production. Developed a custom motion graphics package for their youtube channel and video content.
The new visual identity represents a knowledgeable marketing company with a cute side. This new turtle mascot has a personality. The head and shell create a container graphic to use across other collateral. The logo also doubles as an abstract camera and turtle combo. An approachable and friendly smiling turtle greets potential clients and stakeholders. The purple-on-purple color scheme evokes the original Tortuga identity while shifting the hue to a calmer, corporate shade of purple. The smiley face is warm and inviting, just like the friendly team members at Tortuga.
Role: Art Director, Identity Designer & Copy Writer
Agency: Sababa Design
Agency: Sababa Design
